{"title":"Subscriptions","description":"\u003cdiv id=\"shopify-section-template--24027913552184__section_double_bWny4Q\" class=\"shopify-section section-overlay-header\" data-shopify-editor-section='{\"id\":\"template--24027913552184__section_double_bWny4Q\",\"type\":\"section-double\",\"disabled\":false}'\u003e\n\u003csection id=\"BrickSection--template--24027913552184__section_double_bWny4Q\" data-section-id=\"template--24027913552184__section_double_bWny4Q\" data-section-type=\"double\" class=\"index-image-text section-padding text-left\"\u003e\n\u003cdiv class=\"brick__section wrapper--full-padded screen-height-three-quarters screen-height-one-half--mobile\"\u003e\n\u003cdiv class=\"brick__block brick__block--text\"\u003e\n\u003cdiv class=\"brick__block__text\"\u003e\n\u003cdiv class=\"hero__content hero__content--compact hero__content--no-padding\"\u003e\n\u003cdiv class=\"hero__rte body-size-3 font-body block-padding aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--24027913552184__section_double_bWny4Q\" data-aos-order=\"2\" data-shopify-editor-block='{\"id\":\"template--24027913552184__section_double_bWny4Q__text_Exbhgf\",\"domId\":\"text_Exbhgf\",\"type\":\"text\"}' data-live-text-setting=\"template--24027913552184__section_double_bWny4Q__text_Exbhgf.text\"\u003e\n\u003cp\u003eOur award-winning tea producers craft their amazing teas in the lush fields of Uji, Shizuoka, and Yame Japan — all renowned for producing some of the finest teas in the world. By subscribing, you’ll enjoy fresh, artisanal matcha at peak flavor, shipped directly from its source, and save money.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--24027913552184__section_double_f9R6DM\" class=\"shopify-section section-overlay-header\" data-shopify-editor-section='{\"id\":\"template--24027913552184__section_double_f9R6DM\",\"type\":\"section-double\",\"disabled\":false}'\u003e\n\u003csection id=\"BrickSection--template--24027913552184__section_double_f9R6DM\" data-section-id=\"template--24027913552184__section_double_f9R6DM\" data-section-type=\"double\" class=\"index-image-text section-padding text-left\"\u003e\n\u003cdiv class=\"brick__section brick__section--reversed wrapper--full-padded screen-height-three-quarters screen-height-one-half--mobile\"\u003e\n\u003cdiv class=\"brick__block  brick__block--images\"\u003e\n\u003cdiv class=\"brick__block__image wide-image\" data-slide=\"1\" data-slide-index=\"1\"\u003e\n\u003cdiv class=\"image__hero__frame screen-height-three-quarters screen-height-one-half--mobile\"\u003e\n\u003cdiv class=\"image__hero__pane\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","products":[{"product_id":"kokoro-matcha","title":"Kokoro Ceremonial Matcha Green Tea","description":"\u003cp\u003e\u003cstrong\u003eKokoro:\u003c\/strong\u003e the heart, the soul, the essential. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.2;\"\u003eKokoro is the pearl of our Matcha teas, h\u003c\/span\u003e\u003cspan style=\"line-height: 1.2;\"\u003eandpicked from the first flush (the newest growth of tea leaves), and crafted from the oldest tea plants. The result is an exceptionally clean and balanced tea with a complex depth of flavor comprised of 3 cultivars: \u003cspan data-mce-fragment=\"1\"\u003eSamidori, Asahi and Gokou.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.2;\"\u003eFor a truly authentic experience, enjoy this tea in a \u003ca href=\"https:\/\/mizubatea.mom\/collections\/handcrafted-tea-bowls\" title=\"Mizuba handcrafted chawan matcha green tea ceramic bowls. Traditional tea ware!\"\u003e\u003cstrong\u003ehandcrafted chawan\u003c\/strong\u003e.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":464037541,"sku":"005","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-65.png?v=1696376841"},{"product_id":"culinary-organic-matcha","title":"Organic Signature Matcha","description":"\u003cdiv class=\"pricebox\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"product_price price headerfont\"\u003e\u003cem\u003e\u003cspan class=\"amount\"\u003e\u003cspan style=\"line-height: 1.2;\"\u003eOrganic Signature Matcha is the exact same tea as Organic Culinary Matcha, just with a new name and beautiful new packaging! \u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"product_price price headerfont\"\u003e\u003cspan class=\"amount\"\u003e\u003cspan style=\"line-height: 1.2;\"\u003eHere's our secret to every matcha latte, smoothie, cookie, dish, and culinary creation- \u003cstrong\u003eMizuba Organic Signature Matcha.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"product_price price headerfont\"\u003eMost culinary matcha you might find on the market is an excuse for lower quality or poorly stored matcha, but you'll find Mizuba is the go-to for \u003cspan style=\"text-decoration: underline;\"\u003efresh\u003c\/span\u003e, flavorful, and delicious matcha for all your favorite recipes. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"short_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWant to read our article that goes in-depth on the difference? \u003ca title=\"What is the difference between Ceremonial and Culinary Matcha? Which one is better? Find out on Mizuba Tea Co.\" href=\"https:\/\/mizubatea.mom\/blogs\/news-1\/what-is-the-difference-between-ceremonial-and-culinary-matcha\" target=\"_blank\"\u003eCheck out \"What is Culinary Matcha\" here! \u003c\/a\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eOur matcha is exceptionally fresh: sourced, shade-grown \u0026amp; stone-milled to order from our producer partner's organic farms in Shizuoka, Japan. Our matcha is grown solely with natural, organic fertilizers and no agricultural chemicals or pesticides are used.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"100 gram","offer_id":51181094797624,"sku":"006","price":44.0,"currency_code":"USD","in_stock":true},{"title":"50 gram","offer_id":51181094830392,"sku":"0006","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Signature_Front.png?v=1762217783"},{"product_id":"house-organic-matcha","title":"House Organic Matcha Green Tea","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur certified organic first-flush artisanal matcha. A more savory offering than our \u003ca title=\"Daily Mizuba Matcha Green Tea. Best matcha from Uji, Japan.\" href=\"https:\/\/mizubatea.mom\/products\/daily-matcha\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDaily Matcha,\u003c\/a\u003e the House showcases fresh, traditional \u0026amp; enjoyable flavors. With organic matcha, it is said the more savory, earthy flavor is similar to how matcha was grown and produced historically. Like our ceremonial \u003ca title=\"Mizuba Tea Co. Nagomi Organic Ceremonial Matcha\" href=\"https:\/\/mizubatea.mom\/products\/nagomi-organic-matcha\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eNagomi Matcha\u003c\/strong\u003e\u003c\/a\u003e, this organic tea is only harvested once a year and is the first harvest of the year due to the difficult process of growing organic tea. Sip the vibrant green tea and dream of the equally vibrant tea fields of Uji, Japan.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":464042725,"sku":"002","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-66_1.webp?v=1726159061"},{"product_id":"nagomi-organic-matcha","title":"Nagomi Organic Matcha Green Tea","description":"\u003cp\u003eHarvested only once a year, our first flush organic matcha \u003cspan\u003eis certified by the Ministry of Agriculture, Forestry, and Fisheries of Japan (JAS). The single harvest ensures your tea is the highly sought first harvest of the year and full of nutrients. \u003cmeta charset=\"utf-8\"\u003eWith organic matcha, it is said that the more savory, earthy flavor is similar to how matcha was grown and produced historically. Though certified organic matcha is difficult to produce, the effort is well worth the result. The bold, profound umami taste of our organic ceremonial grade matcha is an experience not to be missed. \u003c\/span\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":464043049,"sku":"003","price":37.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Nagomi_2.png?v=1776464995"},{"product_id":"yorokobi-ceremonial-organic-matcha","title":"Yorokobi Organic Matcha Green Tea","description":"\u003cp\u003eYorokobi, translating to \"joy\" in Japanese, certainly lives up to its namesake! We were thrilled to find this exquisite matcha as it is one of the smoothest, most umami-filled organic matcha green teas we've come across.\u003c\/p\u003e\n\u003cp\u003eWhile most organic matcha teas are very tannic and earthy, the care and attention to growing our beautiful Yorokobi result in a velvety, vegetal sweetness that is a \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ejoy\u003c\/strong\u003e\u003c\/span\u003e to drink. We love how deep and mellow this rich cup is. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/mizubatea.mom\/blogs\/news-1\/welcome-yorokobi\" title=\"All About Mizuba Tea Co's Single Estate Matcha Green Tea. Ceremonial Organic from Uji, Japan.\"\u003e\u003cem\u003eThe official blog post about Yorokobi can be read here.\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":44446606217,"sku":"004","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-62.webp?v=1748495341"},{"product_id":"organic-chamomile-houjicha","title":"Organic Chamomile Hojicha","description":"\u003cp\u003eWe couldn’t resist adding this modern, elegant take on a classic Japanese hojicha (also spelled as houjicha) to our loose-leaf collection. Organic Egyptian chamomile adds a sweet, yet gentle floral uplift to this classically comforting and warm tea. Not only is this one of the most beautiful-smelling teas we have ever experienced — it’s also naturally low in caffeine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizTeaBag_Sticker_ChamHoujicha-02_1b038eea-a82d-484e-8445-29b492b6348a_2048x2048.png?v=1573927720\" alt=\"Organic Chamomile Hojicha Brew Guide\" style=\"float: none;\" width=\"399\" height=\"185\"\u003e\u003c\/div\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":30398885625934,"sku":"045","price":15.0,"currency_code":"USD","in_stock":true},{"title":"75g","offer_id":31292013117518,"sku":"046","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/chamhoujicha_hero.jpg?v=1574059016"},{"product_id":"organic-genmaicha","title":"Organic Genmaicha","description":"\u003cp\u003eLiterally translating to \"brown rice tea,\" organic genmaicha is a blend of loose leaf tea with genmai. But Mizuba's offering is a cut above the rest, and made by roasting gluten-free white mochi rice – which is sweeter and crunchier than regular rice. The genmai is mixed with bancha green tea that was gently steamed, rolled, and dried — resulting in a tea with a\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003esatisfyingly nutty taste and mellow, balanced sweetness. Treat yourself to one of Japan's most classic teas! \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizTeaBag_Sticker_Genmaicha-02_2048x2048.png?v=1573151408\" alt=\"Organic Genmaicha Brew Guide\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":30398888706126,"sku":"047","price":13.25,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":30398888771662,"sku":"048","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSC00044.png?v=1768438053"},{"product_id":"organic-kamairicha","title":"Organic Kamairicha","description":"\u003cp\u003eAn unusual and \"old-school\" style of sencha, kamairicha is a personal favorite of the Mizuba team. Deep jade, loosely-twisted leaves create a classically refreshing, umami-filled cup — lovely sweetness with little astringency. Ours is produced in Kakegawa and grown at 500-800 meters; it is allowed a slight oxidation and then pan-roasted. In fact, kamairicha is directly translated as, \"pan-fired tea.\" Kanpai!\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg style=\"float: none;\" alt=\"Kamairicha brew guide\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizTeaBag_Sticker_Kamairicha-02_2048x2048.png?v=1573151615\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":30398897848398,"sku":"039","price":15.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":30398897881166,"sku":"040","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/kamairicha_hero_2048x_e65aa800-d508-4760-878e-ef2a61a32a6c.jpg?v=1580324903"},{"product_id":"organic-kyo-bancha","title":"Organic Kyô-bancha","description":"Discover the unique charm of Kyoto's specialty tea! This rare, large-leaf roasted tea delivers a warm, satisfying cocoa-like aroma with nutty, caramel notes. Perfect for all-day sipping with its naturally low caffeine content. Experience this regional treasure that's seldom found outside Kyoto, delicious both hot and as a refreshing cold brew.","brand":"Mizuba Tea Co.","offers":[{"title":"100g","offer_id":30398898765902,"sku":"043","price":20.5,"currency_code":"USD","in_stock":true},{"title":"50g","offer_id":32745415770190,"sku":"044","price":10.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF7170.jpg?v=1580324943"},{"product_id":"tencha","title":"Tencha","description":"\u003cp\u003eTencha's main purpose is to be milled into the fine, verdant powder that is matcha! But not many know it can be beautifully brewed as a loose-leaf tea as well. Only tencha of exceptional quality will yield a flavorful brew. Take this special opportunity to enjoy a tea that is mellow and deep, characterized by its sweet, umami, and theanine-filled broth.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizTeaBag_Sticker_Tencha-2-02_2048x2048.png?v=1574053294\" alt=\"Tencha brew guide\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eMake Iced Tea:\u003c\/strong\u003e Our tencha is great for both slow ice-steeping and cold brewing. \u003ca href=\"https:\/\/mizubatea.mom\/blogs\/recipes\/japanese-iced-tea\" title=\"How to Make Iced Tencha Japanese Green Tea. Three Recipes to try here\"\u003eLearn 3 different methodologies to make iced tea here. \u003c\/a\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":30398900600910,"sku":"029","price":27.5,"currency_code":"USD","in_stock":true},{"title":"75g","offer_id":30398900633678,"sku":"030","price":40.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF7180.jpg?v=1580325165"},{"product_id":"organic-gyokuro","title":"Organic Gyokuro","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA treasure for any tea \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003econnoisseur, Mizuba's gyokuro is a sublimely sweet brew with very little astringency. \u003c\/span\u003e Crafted by one of the top producers of the region, Mizuba's gyokuro is \u003cspan data-mce-fragment=\"1\"\u003eshade-grown for 21 days\u003c\/span\u003e in an ideal climate of clean air and water, and rich volcanic soil (known as shirasu). Part of the deep, mellow umami and \u003cspan\u003estrong concentrations of L-theanine \u003c\/span\u003ecomes from \u003cspan\u003eKagoshima's famous\u003c\/span\u003e fog, which shades the trees from any harsh morning sun and protects the leaves from freezing temperatures. Truly a tea to savor each and every sip!\u003c\/p\u003e\n\u003cp\u003eBrewing gyokuro is also a unique and engaging process - each successive steep brings out progressively different and distinct flavor experiences. Note the use of very low temperatures and small amounts of water. No shortchange in your cup here - albeit a small portion at first, gyokuro tea is one of the most concentrated flavor experiences you'll ever find in tea! \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Gyokuro_guide.png?v=1599800520\" alt=\"Organic gyokuro from Japan Brew Guide\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eMake Iced Tea:\u003c\/strong\u003e\u003cspan\u003e our gyokuro is fantastic for both slow ice-steeping and cold brewing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/mizubatea.mom\/blogs\/recipes\/japanese-iced-tea\" title=\"How to Make Iced Tencha Japanese Green Tea. Three Recipes to try here\"\u003eLearn 3 different methodologies to make iced tea here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":31176007516238,"sku":"031","price":17.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":44737916567864,"sku":"032","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF7324.jpg?v=1580324858"},{"product_id":"organic-sencha-with-yuzu","title":"Organic Sencha with Yuzu","description":"\u003cp\u003eIf an uplifting, exceptionally light and refreshing tea is what you're looking for, look no further than our organic sencha with dried yuzu. Our Kakegawa-based farm crafted this beautiful blend that brings a bright, sunny brew for your afternoon tea time. The organic sencha's smooth, rounded flavor profile is a great backdrop for the yuzu's punchy and cheery citrus flavors! \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Organic Sencha with Yuzu Brewing Guide\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/SenchaYuzu_guide.png?v=1681855431\"\u003e\u003c\/div\u003e\n\u003cp\u003ePS - this tea is so full of summer fun, we made a commercial about it for you:\u003c\/p\u003e\n\u003cp\u003e \u003ciframe src=\"https:\/\/www.youtube.com\/embed\/whyeaNZl3MM\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":32262728712270,"sku":"041","price":17.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":32262728745038,"sku":"042","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/SenchaYuzu_hero.jpg?v=1594682780"},{"product_id":"organic-sencha-yabukita","title":"Organic Sencha Yabukita","description":"\u003cp\u003eFundamental to an understanding of Japanese green tea is knowing and appreciating the taste of the tea cultivar\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cem\u003eYabukita\u003c\/em\u003e\u003c\/strong\u003e. Yabukita is considered the cornerstone flavor of Japanese tea as its taste delivers a well-balanced flavor, elegant aroma, sweetness along with umami, and pleasant astringency.\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eOne of the oldest registered cultivars in Japan and most popularly grown (accounting for over 70% of Japan's tea production), Yabukita is often used as a benchmark to evaluate sencha made from other Japanese tea cultivars. While Yabukita may be common, our spring-harvested Mizuba Sencha Yabukita tea is the top of its class and a prime example of what to love about Japan’s most iconic flavor.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Sencha-Yabukita_guide.png?v=1611299294\" alt=\"sencha tea brewing guide\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat is Sencha\u003cspan data-mce-fragment=\"1\"\u003e? \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSencha is the \u003cspan data-mce-fragment=\"1\"\u003emost\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eubiquitous tea found in Japan, but for good reason — it exemplifies the one-of-a-kind umami flavor that epitomizes the heart of Japanese taste. Sencha illustrates the harmonious balance of sweetness, astringency, umami, and bitterness. Even its translation hints to its ubiquity: \"sen\" means \"to infuse\" while \"cha\" means \"tea,\" so sencha in totality translates to \"brewing tea.\" Invented in the 18th century in Uji, Japan by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/mizubatea.mom\/blogs\/news-1\/a-little-sip-of-uji-cha-matchas-history-in-the-region-mizuba-tea-co?_pos=1\u0026amp;_sid=c4ed9e9d9\u0026amp;_ss=r\" title=\"History of Japanese Green Tea in Uji, Japan. Soen Nagatani\" data-mce-fragment=\"1\"\u003eSoen Nagatani\u003c\/a\u003e, the tea leaves are dried, steamed, and rolled into their characteristic needle shape. A fairly versatile tea, sencha can be brewed \u0026amp; enjoyed in a myriad of ways depending on personal preference. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor our particular sencha, shade-growing the leaves for about 9 days prior to harvest results in larger, more tender, chlorophyll-concentrated tea leaves (filled with more theanine!). \u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBrew Guide:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAmount:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e6g (2tsp) Sencha\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWater:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e180ml (6oz) of 160º-175ºF water. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTime:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e30 seconds - 1 minute, or up to 2 minutes depending on your preference. You may also try hotter temperatures for shorter periods of time. You'll experience a range of flavors. Using the guide above will give you a sweeter cup, while the hot water\/short time brew method will extract more vegetal notes. Experiment! Our producer notes that this particular tea reveals a super fresh flavor at higher temperatures while developing a more savory taste when brewed at lower temperatures. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMake Iced Tea:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e Our sencha tea is great for both slow ice-steeping and cold brewing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/mizubatea.mom\/blogs\/recipes\/japanese-iced-tea\" title=\"How to Make Iced Tencha Japanese Green Tea. Three Recipes to try here\" data-mce-fragment=\"1\"\u003eLearn 3 different methodologies to make iced tea here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":32603027177550,"sku":"033","price":15.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":32603027210318,"sku":"034","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF3043-2.jpg?v=1611693493"},{"product_id":"organic-powdered-hojicha","title":"Organic Hojicha Powder","description":"\u003cp\u003eIf a rich, comforting latte or a treat made with the unique taste of roasted tea is what you crave, our organic hojicha powder is for you.\u003c\/p\u003e\n\u003cp\u003eOur Favorite Hojicha Powder Latte Recipe: \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg style=\"float: none;\" alt=\"Hojicha powder brewing guide\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Houjicha_Brew-Guide_480x480.png?v=1626071090\" width=\"373\" height=\"143\"\u003e\u003cem\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cem\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":39331383672910,"sku":"102","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Hojicha_100g_v2.jpg?v=1772236473"},{"product_id":"okumidori-matcha-green-tea","title":"Okumidori Matcha Green Tea","description":"\u003cp data-start=\"349\" data-end=\"653\"\u003eA gem in our single-cultivar series, the refined beauty of Okumidori is a must-try. Sip this beloved matcha cultivar and enjoy its vivid green hue, velvety texture, and gentle sweetness. Okumidori’s signature harmony shines in its smooth umami without bitterness, a soft floral aroma, and a clean, lingering finish. The result is a matcha that feels both uplifting and deeply grounding. Perfect for daily rituals or quiet moments of focus.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":39494863224910,"sku":"106","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/New_Okumidori.png?v=1759441493"},{"product_id":"organic-kuwacha-mulberry-loose-leaf-tea","title":"Organic Kuwacha Mulberry Tea","description":"\u003cp\u003eOur first herbal tisane from Japan! \u003cbr\u003e\u003cbr\u003eMulberry tea has been highly regarded for centuries for its health benefits. Most well-known is its \u003cspan data-mce-fragment=\"1\"\u003enaturally occurring compound, 1-deoxynojirimycin, or DNJ, which has been studied for its effects in aiding against diabetes and regulating blood sugar.\u003c\/span\u003e Drinking this tea has quite the history – the plant arrived in Japan by the 4th century, earlier than when the first tea seeds arrived! \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan\u003eThe statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from healthcare practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product. \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":39928212848718,"sku":"800","price":15.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":39928212881486,"sku":"801","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/DSCF1785.jpg?v=1665100173"},{"product_id":"organic-hojicha","title":"Organic Loose Leaf Hojicha","description":"\u003cp\u003eMizuba's organic loose leaf hojicha is a carefully roasted Japanese tea that harnesses deep, yet mild and comforting malty, cocoa-y, and smokey flavors for which it is beloved. Naturally low in caffeine, this traditional tea of the people is the most popular tea in Japan and suitable for any time of day! \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Hojicha_guide.png?v=1679694771\" alt=\"Hojicha brewing guide\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":44731285471544,"sku":"360","price":12.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":44731285504312,"sku":"361","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/products\/Hojicha_leaf.jpg?v=1679352985"},{"product_id":"organic-fukamushicha-asatsuyu","title":"Organic Fukamushicha Asatsuyu – Deep Steamed Sencha","description":"\u003cp data-mce-fragment=\"1\"\u003eFukamushicha is quite a comforting and popular tea in Japan – rich, full-bodied, and delightfully FULL of umami. However, given how punchy this tea can be, it can be difficult to find one that is dynamic with nuanced flavor and character. There are lots of good fukamushicha out there – but as always, Mizuba is after teas that taste truly excellent and offer something a bit above the pedestrian. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe're pleased to showcase a new cultivar to the Mizuba collection - Asatsuyu. Asatsuyu is grown in Kagoshima, and is known for its soft taste, yet strong sweetness – perfect to taste in fukamushicha's particular style. The tea showcases a deep, vivid, and rich green color. A rare cultivar that's popular with connoisseurs in Japan! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e深蒸し茶\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"50g","offer_id":46952907866424,"sku":"650","price":14.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":46952907899192,"sku":"649","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DSCF2827.jpg?v=1698271141"},{"product_id":"shirakawa-matcha","title":"Shirakawa Ceremonial Matcha Green Tea","description":"\u003cp\u003eIndulge in the everyday luxury of Shirakawa Matcha from award-winning producer Kiyoharu Tsuji.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eYou've grown to love his revered single-cultivar collection that sells out every year, but now we're thrilled to announce Mizuba and Tsuji-san worked together to bring you an offering meant to be enjoyed on a daily basis.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":47800132993336,"sku":"576","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Shirakawafinal.webp?v=1763922440"},{"product_id":"pure-yuzu-tea-sachet","title":"Organic Yuzu Tea Sachet","description":"\u003cp\u003eLooking for delightfully zippy, elegant, and refreshing herbal Japanese tea? \u003c\/p\u003e\n\u003cp\u003eThere's a reason why you're seeing yuzu everywhere – the citrus' bright flavor tastes like fresh sunshine in a cup.\u003c\/p\u003e\n\u003cp\u003eMizuba's organic, pure yuzu peel from Tokushima prefecture is conveniently packaged in our plant-based sachets so you can have a pick-me-up wherever you need it.  \u003c\/p\u003e\n\u003cp\u003eWe absolutely adore this infusion when you're craving dynamic flavor without the caffeine. \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":48202831561016,"sku":"902","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-70.webp?v=1726067247"},{"product_id":"cinnamon-rose-hojicha-tea-sachet","title":"Cinnamon Rose Hojicha Tea Sachet","description":"\u003cp\u003eOur most romantic tea on offer, our organic hojicha is carefully roasted to perfection to impart a deep, nutty flavor profile that harmonizes exquisitely with the gentle sweetness of Sri Lankan cinnamon and delicate floral notes of rose petals.\u003c\/p\u003e\n\u003cp\u003eNaturally low in caffeine, this is an excellent choice for winding down in the afternoon or enjoying a languid evening with a touch of luxury.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":48254815961400,"sku":"903","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-71_1.webp?v=1726067862"},{"product_id":"cacao-hojicha-tea-sachet","title":"Cacao Hojicha Tea Sachet","description":"\u003cp\u003eCacao meets our fan-fave hojicha in one of our coziest teas yet. \u003c\/p\u003e\n\u003cp\u003eMizuba's premium, eco-friendly tea sachet features full-leaf organic hojicha, perfectly blended with rich cacao husk, smooth licorice, and lush marigold.\u003c\/p\u003e\n\u003cp\u003eCertainly a unique, hard-to-find blend, we love how this cacao perfectly compliments hojicha's malty, caramel-y, and roasted flavor for a luxuriously soothing experience.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":48254817042744,"sku":"900","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-72_1.webp?v=1726065675"},{"product_id":"kamairicha-green-tea-sachet","title":"Organic Kamairicha Green Tea Sachet","description":"\u003cp\u003eOne of our absolute favorite Mizuba green teas is now available in a convenient sachet – take your kamairicha wherever you go for a full-bodied, gentle, healthy, and refreshing brew.\u003c\/p\u003e\n\u003cp\u003eOrganic, deep jade and loosely twisted leaves create a classically refreshing, umami-filled cup — and you'll drink up its lovely sweetness with little astringency.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":48254818681144,"sku":"901","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/MizubaMid2023_Recovered_-73_1.webp?v=1726065298"},{"product_id":"yama-matcha-green-tea","title":"Yama Matcha Green Tea","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA masterpiece from Japan's Southern Alps, Yama matcha \u003c\/span\u003eexemplifies\u003cspan\u003e clarity and centuries of history. The Honyama region produces teas that are renowned for an impeccable balance of sweetness and clean umami, with a fresh, airy, and slightly floral aroma evocative of its mountainous terroir\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for traditional whisked tea (usucha).\u003c\/strong\u003e   \u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":51201177944376,"sku":"864","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Yama-matcha.png?v=1769725961"},{"product_id":"daily-hojicha-powder","title":"Daily Hojicha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAn ever-present tea in Japan, hojicha carries the daily rhythms of everyone – young and old. Our special blend is crafted and roasted from hand-selected Yabukita tea leaves in Shizuoka. Low in caffeine, deeply smooth, rich, and comforting, it's the perfect cup to keep by your side all day long. Enjoy this hallmark tea of the people.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":51368603615544,"sku":"955","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/DailyHojicha.png?v=1774041389"},{"product_id":"shirakawa-matcha-subscription","title":"Shirakawa Matcha Subscription","description":"\u003cp\u003e\u003cstrong\u003eTwelve months of matcha, guaranteed: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShirakawa is an all-time, fan-favorite matcha – for good reason. Tsuji-san's preeminent blend is renowned for its incomparably smooth, rich, and dynamic flavor –  whisked in everything from koicha and usucha to your daily latte. \u003c\/p\u003e\n\u003cp\u003e2025 has been a historic, challenging year for Japan's matcha production. With many matcha companies running out of stock, at Mizuba, we wanted to find a way that would guarantee your favorite matcha for the next 12 months. \u003c\/p\u003e\n\u003cp\u003eEach subscription starts with a Shirakawa tin, plus two refill pouches. Every 3 months, we'll ship 3 more pouches for you to refill your tin! No need for a subscription program, we'll track everything for you. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• You will receive twelve (12) 30g pouches total, split into four shipments (one every 3 months)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Each pouch is shelf stable for 12 months unopened in a cool, dark location\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• $660 value\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Free shipping (an additional $40 value)\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":51382858449208,"sku":"550","price":560.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Shirakawafinal.webp?v=1763922440"},{"product_id":"yame-signature-matcha","title":"Yame Signature Matcha","description":"\u003cp\u003eExperience the depth, sweetness, and silky richness of our \u003cstrong\u003e100g First Flush Yame Matcha\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003edesigned to be excellent when paired with milk. If you're looking for the pinnacle of café-quality matcha for lattes, this is it.\u003c\/p\u003e\n\u003cp\u003eYame is renowned for its cool, misty valleys, long shading techniques, and meticulous farming craftsmanship, which produces tencha with exceptionally high amino acids and natural sweetness. Our first flush harvest captures the purest, most vibrant character of the spring leaf, creating a matcha that is unbelievably smooth, lush, and naturally creamy. The result? A matcha refined, full-bodied, and the ultimate choice for lattes.\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":51472686285112,"sku":"673","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/Yame.png?v=1768437986"},{"product_id":"organic-sencha-with-yuzu-tea-sachet","title":"Organic Sencha with Yuzu Tea Sachet","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIf an uplifting, exceptionally light and refreshing tea is what you're looking for, look no further than our organic sencha with dried yuzu. Our Kakegawa-based farm crafted this beautiful blend brings a bright, sunny brew for your afternoon tea time. The organic sencha's smooth, rounded flavor profile is a great backdrop for the yuzu's punchy and cheery citrus flavors.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mizuba Tea Co.","offers":[{"title":"Default Title","offer_id":51862049161528,"sku":"906","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2957\/files\/SenchaYuzuSachet.png?v=1773427579"}],"url":"https:\/\/mizubatea.mom\/en-ca\/collections\/subscription.oembed?page=2","provider":"Mizuba Tea Co.","version":"1.0","type":"link"}